Leslie Karzen | Copywriter

Campaign: Created fun messaging for this pop-up event celebrating the vibrant colors and flavors of our favorite sugary delights.
Medium: Outdoor

Campaign: Created various assets for Oakley’s Loyalty Program

Campaign: A provocative approach to building awareness and getting people to give
Medium: Print

Created many of the launch materials (banners, welcome kit, dealer ads) for Hyundai’s new Blue Drive Family of electric cars.

Campaign: MoleSafe offers patients a noninvasive approach to discovering hard to find cancerous lesions. I created “fact” messaging to get across this revolutionary solution.
Medium: Print, digital

Collaborating on tone and messaging for the rebranding and U.S. Launch of this Swedish Ice Cream.

Campaign: Group Delphi creates digital experiences for Brands to capture prospect behavior at trade shows and museums. This is one of many projects I worked on to differentiate GD in the industry.
Medium: Brand books, digital, print

Campaign: Created targeted campaigns to build awareness for the many service lines offered to patients at Inova Health System.
Medium: Radio, Print, Digital

Campaign: Created high impact messaging to get past gatekeepers and into the hands of COO level executives. Response rates ranged between 33% and 100%!
Medium: Direct Mail, print

Campaign: Launch of Minimally Invasive Surgery Center at Huntington Memorial Hospital
Medium: Direct mail

Campaign: I helped create the brand voice for Sungevity.
Medium: Direct mail, print and member/perks oriented emails.

Until I wrote this TV spot, Microsoft held seminars to educate people on how to use the new Word and Excel software. Laird Miller and I came up with a video idea that related the same information from the comfort of your home. CPU went from $5 to pure profit. So successful, Ogilvy put it on their new business reel. And I won a lot of awards

Campaign: Women helping women get their financial lives together
Medium: Radio

Campaign: *(&%! happens. Anytime. Anywhere. Especially in dark, dank garages.
Medium: TV

Campaign: Worked with AD from G2Branding in NY to refresh the Lucky Strike brand. New look and I wrote bubble copy and the new tagline
Medium: Outdoor in Sweden and Argentina